Ellen von Unwerth is arguably the hottest photographer around at the moment so the appearance of Von is going to excite a lot of people.
Von is the first magazine from this German model-turned-photographer, noted for her playful and provocative portraits and image narratives. von Unwerth doesn't like 'staged' photography and Von typifies this approach, launched as a 'Fight issue' around female strength and sensuality. It's all black and white with declamatory typography, glossy and somehow redolent of the 1980s, but its anti-studio, authentic location work mark von Unwerth's trademark 'reportage' vibe. It won't be everyone's cup of tea but if you're looking for something out of the mainstream we think Von is rather wonderful.