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Wilderness will be a winner for fans of Sidetracked, Avaunt, Another Escape, Ernest Journal and others, although beyond its cloth spine and bare aesthetic our latest US import is more clearly aimed at a male readership.

'WC is a collective of men, filmmakers, writers, and brands that work together to inspire men to rediscover the balance and personal growth that adventure brings to life. We produce experiences that bring together some of the best things in life: great food, amazing gear, meaningful conversations, and adrenaline pumping adventure.' (from the WC website)