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PYLOT magazine is an art, fashion, design and lifestyle magazine with strict ‘no airbrush’ or retouching rule that’s applied throughout – and that includes the advertising. On the fashion side of things this is quite a stance. 

The magazine’s editor and founder Max Barnett has said that he doesn’t want to ‘create false ideals for both men and women and we want to promote a positive body image’ in an attempt to offer ‘an alternative perspective on what constitutes a modern fashion photograph.’

For what it’s worth we think its straightforward approach works well, and PYLOT is an impressive, standout magazine. 


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